In today’s world, rest is often framed as a luxury. We live in a society that glorifies the grind—where being “busy” is worn like a badge of honor. But as someone who has navigated the relentless demands of a corporate career while building a wellness brand, I’ve learned that rest is not just a necessity—it’s a form of resistance.
Why Hustle Culture Isn’t Sustainable
Hustle culture thrives on the idea that success requires constant effort. It’s the late-night emails, the double-booked calendars, the belief that taking a break means falling behind. But the cost of this mindset is steep.
Research shows that chronic stress and burnout can lead to anxiety, depression, and physical health problems like heart disease. Yet, despite these consequences, the pressure to stay busy persists. This isn’t just a personal challenge; it’s a societal one.
For me, the turning point came when I realized that constantly “doing” wasn’t bringing me closer to fulfillment. Instead, it was draining my creativity, my focus, and my sense of purpose. I knew I needed a change—not just for my work, but for my overall well-being.
The Problem with Hustle Culture
In Japan, inemuri—or “sleeping while being present”—offers a fascinating perspective on rest. In a culture known for its demanding work ethic, inemuri serves as a practical response to sleep deprivation, allowing individuals to recharge without fully stepping away from their responsibilities. Whether it’s a brief nap during a commute or a moment of rest at a desk, inemuri blurs the line between productivity and pause.
Reflecting on inemuri, I’ve come to see how societal norms shape our relationship with rest. While this practice speaks to the resilience of a sleep-deprived society, it also reminds me of the importance of intentional rest—moments where we fully disconnect, even if briefly, to restore our energy and clarity. My own ritual of applying Hooyo at the end of the day isn’t just about unwinding; it’s a way to reclaim rest in a way that feels nourishing and deliberate.
How I Reclaimed Rest
For years, I thought rest had to be earned—something I could only indulge in after completing my endless to-do list. But I’ve learned that rest is a right, not a reward.
One of the most impactful ways I’ve embraced rest is by creating intentional rituals. For me, this often includes using Hooyo, our soothing botanical oil. The simple act of massaging the oil into my hands and breathing in its grounding scent has become a way to transition from work to relaxation.
I also prioritize moments of pause throughout the day:
- Breathwork: A few intentional breaths can calm my mind in the middle of a busy day.
- Digital Detox: Turning off devices for an hour creates space for real rest.
- Nature Walks: A quiet walk outdoors helps me reconnect with myself and the world around me.
These practices don’t take hours—they take intention.
Practical Steps to Rest with Intention
If you’re looking to reclaim rest in your life, start small:
- Schedule a Pause: Block out 10 minutes in your day for uninterrupted rest.
- Create a Ritual: Use tools like Hooyo oil to signal your body that it’s time to unwind.
- Redefine Productivity: Remember, rest isn’t the opposite of work—it’s what makes work sustainable.
By incorporating these steps, you’ll begin to see rest not as a disruption but as an essential part of a balanced, fulfilling life.
Rest as Your Superpower
In a culture that glorifies hustle, choosing to rest is a radical act. It’s a way of saying that your well-being matters, that your value isn’t tied to how much you produce, and that sometimes, the best way forward is to pause.
So, I invite you to ask yourself: How will you reclaim rest today? Whether it’s a deep breath, a moment with Hooyo, or simply stepping away from the noise, know that rest is your right—and your power.
Discover Hooyo today and create a ritual that grounds and restores you.
