Our STORY

Balance & Calm for Modern Life

Wellness made simple

At Arum.care, we focus on one mission: providing busy women with natural, effective self-care solutions.

Founded by Ayan Bihi, a Designer with over 10 years of experience in health, luxury, and travel, Arum Care blends the art of design with nature’s healing power to simplify wellness for modern women.
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Hooyo: Find Your Calm

We believe that small moments of calm can lead to powerful transformations. That’s why we created Hooyo—a botanical blend of organic essential oils and CBD.

Whether you’re unwinding after a long day, recovering post-workout, or finding balance amidst the chaos of modern life, Hooyo is here to support your well-being naturally.

Why arum.care?

Holistic Essentials

Discover our free guides & tools to help you achieve a more balanced life - naturally.
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Menstrual Wellness Guide

Our latest menstrual guide explores the role of nutrition, holistic health practices, exercise, and mindset in transforming your menstrual experience into one of balance and harmony.
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Holistic Wellness Workshop

Missed our recent wellness workshop? No worries! This PDF recaps key insights on accessible wellness, practical self-care tips, and how to build a supportive community.
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Zine #1

Our zine dives into menstrual wellness where we debunk the myth that PMS is just part of life, share insights from our research study with 100 participants, and explore the benefits of CBD.

Join Our Community

Subscribe for tips, self-care rituals, and exclusive offers. Get insider advice on creating a balanced, stress-free life 
with natural essentials that fit seamlessly into your routine.

Nourishing Wellness, Naturally

Our products are carefully crafted in Europe and free from harsh chemicals, ensuring that they nourish both body and spirit. 

We prioritize the highest quality natural ingredients, delivering effective, stress-free results you can trust.
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Your Flow

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