Our STORY

Balance & Calm for Modern Life

Reclaiming Your Power Through Rest, Balance, and Simplicity

Rest is a powerful form of resistance in a world that thrives on hustle, and our intention is to show you how simple, natural self-care can help you reconnect with your true self. 

Drawing from the wisdom of our Ayan Bihi, founder’s Somali heritage, we believe self-care isn’t a luxury, but a way to take your power back. 

Through minimalist aromatherapy and natural skincare products, we empower you to nurture both body and mind in their most authentic and holistic forms.
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A Journey Rooted in Heritage and Wellness

Hi, my name is Ayan and I am the founder of Arum.care and a UX Design Leader with over a decade of experience.

My journey into wellness started with a personal struggle—managing painful periods and PMDD while trying to keep up with life’s endless demands.

When conventional solutions failed, I turned to the traditional healing practices passed down by my grandmothers, who were traditional healers Somalia. Through this wisdom, I discovered the transformative power of holistic healing—the importance of slowing down, listening to my body, and embracing nature’s remedies. 

This experience inspired me to create Arum.care, a brand rooted in simplicity and tradition, offering nature-based solutions that empower women to reclaim their wellness through rest, balance, and self-care.

Simple Products
for Real Power

At Arum.care, wellness is about returning to the essentials—honoring what nature has to offer through pure, effective products.

With every carefully selected ingredient, our intention is to provide a kind reminder that self-care isn’t about doing more—it’s about doing less and truly listening to your body’s needs.

Quality rest, balance, and minimalism are at the core of everything we create, offering you a path to reclaim your power and well-being.
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Why arum.care?

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Quality

Our soothing body oil is made with organic ingredients, free from harsh chemicals, and rigorously quality tested.
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Holistic

From calming your mind to easing physical discomfort, Hooyo supports your journey to holistic health.
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Sustainability

We are committed to sustainability,Our vegan ingredients are sourced locally in Europe, minimizing our footprint.

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