About us

A Holistic Approach to Wellness

Our Mission

At arum.care, we believe in the power of nature to bring balance, comfort, and peace into your daily life. In a world filled with stress and fast-paced demands, our mission is to help you reconnect with yourself and find serenity, naturally.
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Our Philosophy

We understand that true wellness comes from nurturing every aspect of your being—mind, body, and spirit. That’s why we’ve created Hooyo, a soothing body oil crafted with a blend of organic essential oils, each chosen for its ability to support holistic well-being.

Why arum.care?

Hooyo: A Legacy of Care

Hooyo, which means "mother" in Somali, reflects the nurturing essence that we pour into each bottle. This name holds personal significance, symbolizing the wisdom and care passed down through generations from my maternal grandmother to my mother and to me. 
Our goal is to empower you to embrace your natural rhythms, finding harmony and comfort in every phase of life.

Whether you’re seeking relief from daily stress, post-workout tension, or a companion for meditation, Hooyo is your natural solution. Our formula is designed to simplify your wellness routine, offering a multifunctional approach that caters to your unique needs.
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Hi 👋🏾 I am Ayan, a Designer and the founder of Arum.care

Join Our Community

We’re not just a brand—we’re a movement towards embracing natural wellness. 
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Holistic Essentials

Discover our free guides & tools to help you achieve a more balanced Life.
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Menstrual Wellness Guide

Our latest menstrual guide explores the role of nutrition, holistic health practices, exercise, and mindset in transforming your menstrual experience into one of balance and harmony.
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Holistic Wellness Workshop

Missed our recent wellness workshop? No worries! This PDF recaps key insights on accessible wellness, practical self-care tips, and how to build a supportive community.
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Zine #1

Our zine dives into menstrual wellness where we debunk the myth that PMS is just part of life, share insights from our research study with 100 participants, and explore the benefits of CBD.

Stay Inspired

Dive into daily doses of holistic wellness, uplifting stories, and natural beauty tips.

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