The sun-kissed shores of the French Riviera weren't just an escape from the Parisian whirlwind for me, Ayan, the founder of Arum.care. They became my sanctuary, a place where the calming rhythm of the waves and the endless discovery of flowers blooming against the mountainscape sparked a journey of self-discovery. This journey completely transformed not only my relationship with myself, but also my experience with my menstrual cycle.
From Chaos to Clarity: Understanding PMDD
For as long as I can remember, the days leading up to my period were a rollercoaster of emotions and physical discomfort. I resigned myself to the belief that this was simply a "normal" part of being a woman.
But here, nestled amidst the serenity of the Côte d'Azur, with the gift of time for introspection, a question ignited within me: Why was I letting my period control my life?
This single question unraveled everything. It led me down a path of discovering PMDD (premenstrual dysphoric disorder), a condition that finally explained the intense emotional swings, debilitating anxiety, and relentless fatigue I experienced every month.
Nature's Whisper: Reframing Periods as a Signal
This realization was a turning point. Nature, with its calming rhythm, seemed to whisper the answer. Maybe my period wasn't meant to be an adversary. Maybe it could be a signal, a time to slow down, listen to my body's needs, and honor them instead of suppressing them.
Building a Holistic Toolkit: The Birth of Arum.care
As I embarked on creating a personal toolkit to manage PMDD holistically, the inspiration for a versatile, soothing body oil blossomed. I spent countless hours experimenting with different botanical blends, driven by the desire to create a product that would offer comfort and support during the menstrual cycle.
To ensure that Hooyo truly resonated with the needs of our community, we shared our initial formulations with a group of women who shared similar experiences. Their invaluable feedback was instrumental in refining the blend, ensuring it addressed a wide range of symptoms and preferences.
It wasn't just about masking cramps (although, let's be real, that's a welcome relief!). It was about fostering a deeper connection – a bridge to reconnect with our bodies through self-care.
A Lasting Inspiration: Nature's Harmony
The Côte d'Azur's serene beauty continues to inspire me. It serves as a constant reminder that by embracing nature's wisdom and nurturing ourselves, we can cultivate harmony within. And that harmony extends to creating a positive and empowered relationship with our periods.
Are you ready to rewrite your period story? Let Arum.care and the wisdom of nature be your guide.
