about us

about us

about us

about us

about us

about us

about us

about us

about us

about us

Three Shores, 
One Vision

My life flows between three waters.

The Indian Ocean in Somalia, where I was born. The Mediterranean in Nice, where I learned the language of scent. The Seine in Paris, where I'm building something new.
In Somalia, home is called Guuri. It doesn't mean a building with walls. It means belonging. It means the rituals and wisdom you carry with you, no matter where you go.

My grandmother taught me this. She knew which leaves purified skin. Which resins calmed the mind. She carried her pharmacy in a small pouch—Frankincense for peace, Qasil for cleansing. Not because these were luxuries. Because they worked. Because nomadic life taught her: carry only what serves you.

When I moved to Paris, I saw a different kind of wealth. Beautiful materials everywhere. But also beautiful waste—wine bottles used once, flowers discarded after a day, objects designed to be thrown away.

I saw two worlds that needed each other.
The minimalist intelligence of Somalia: nothing wasted, everything intentional.
The creative craft of Paris: beauty, refinement, artistic vision.

What if we could bridge them? What if the old wisdom could solve modern problems? What if home could be something you design, not something you search for?

This question became Arum.care.


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Rethinking Home for Modern Nomads

The modern crisis isn't just stress. It's displacement.

We move between cities, cultures, identities. We scroll endlessly, searching for connection. We're overstimulated by screens, synthetic scents, constant noise. Our nervous systems are tired.

We call this Sensory Drought—when your body is starving for something real.

But here's what nomadic cultures have always known: home isn't a fixed place. It's a practice of belonging you carry inside.

Arum.care is being built on this wisdom. We're creating a new kind of sanctuary—one that moves with you.
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What We're Building:

Flow with The Current

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